The 78th Primetime Emmy Awards, given by the Academy of Television Arts & Sciences, honor the best in American prime time television programming aired between June 1, 2025, until May 31, 2026. The awards ceremony is scheduled for September 14, 2026, at the Peacock Theater in Downtown Los Angeles, California
This market will resolve according to the streaming service which wins the greatest number of Emmys at the 78th Primetime Emmy Awards.
An Emmy will be attributed to a streaming service if the show for which the award is won is officially attributed to that streaming service, whether the recipient is a person, the show itself, or any other entity. For example, if Steve Carell wins "Outstanding Lead Actor In A Comedy Series" for his performance in "Rooster", that win would be attributed to HBO Max.
In the event of a tie for the greatest number of Emmys, this market will resolve in favor of the streaming service whose listed name comes first in alphabetical order.
If all 78th Primetime Emmy Awards have not been awarded by December 31, 2026, 11:59 PM ET, this market will resolve according to the Emmys awarded up until that point. If no Emmys are awarded by December 31, 2026, 11:59 PM ET, this market will resolve to "Other".
The primary resolution source for this market will be official information from the Television Academy, including data from their website (e.g., https://www.televisionacademy.com/), and the live broadcasts of the Creative Arts Emmys and the Primetime Emmy Awards ceremony. However, a consensus of credible reporting may also be used.
